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Issue DateTitleAuthor(s)
2016-05-26The consumer perception on celebrity endorsement online clothing and intention to purchase.Mananchaya Achavapong
2017-05-16The country of origin value for skincare market in Thailand.Sutin Lumdubchan
2015-06-12The critical factors to select and purchase vehicle's replacement tire of Thai car owner.Mongkol Nontipak
2018-11-07The critical role of internal marketing R&D collaboration in private organization towards new product performances.Bunpote Matrajumroonkul
2014-07-29The cultural difference between Thai and Indian staff at company A.Rapatporn Chawakaipan
2015-06-12The customer perception and purchase intention in alternate fuel vehicles (LPG & CNG) conversion kit in Thailand.Ketthip Khwanwong
2018-11-19The customers' expectation towards salespersons in department stores.Kanokchai Likitapiwat
2020-03-10The deployment of the talent and culture strategy: a human resources and managerial challenge to conquer a new generation of worker.Laura Nicoules
2019-06-10The determinants of E-loyalty on mobile banking in Thailand.Chonlakarn Imprasittichai
2016-05-26The determinants of engineer's turnover intention.Theeranai Lao-aroon
2019-10-10The determinants of internship effectiveness-a perception of University graduates job seekers in Bhutan.Sherub Gyeltshen
2014-05-14THE DEVELOPMENT AND OPTIMIZATION OF THE CHANNELS THAT HELP CUSTOMER SEGMENTS FIND THE VALUE PROPOSITION AT SILVERINE CLINICNIRAMON RATTANAPREEDAGUL
2015-04-29THE DIFFERENT APPROACH OF NEW PRODUCT DEVELOPMENT PROCESS IN THAILAND'FOOD & BEVERAGE INDUSTRY.PATTRAPORN TOCHAROEN
2020-03-02The digitalisation of book reading, writing and publishing in Thailand.Min Intapichet
2021-01-28THE E-BUSINESS READINESS ASSESSMENT: THE CASE OF THAI-SMES IN THE FOOD PROCESSING INDUSTRY.NATTAMON SIRIPAKARN
2014-07-29The effect of bloggers recommendation on Thai's consumer cosmetic purchase intention.Warntip Jirakorn
2015-06-12The effect of celeberties' eWoM on purchase intention of make up product.Patcharida Kengkijkosol
2017-06-30The effect of knowledge quality tribute on risk management effectiveness in Thai public sector context.Laphol Boonthaweephat
2016-05-26The effect of online travel review on tourists'attitude toward destination and travel intention among Thai fully independent travellers (FITs).Yanin Srathongnoi
2019-10-10The effect of vision components and implementation on staff satisfaction: a case study of retail stores in Bangkok metropolitan region.Nijsiree Vongariyajit