The cultural difference between Thai and Indian staff at company A.

Abstract

In the globalization market environment, the cultural differences are one of the topics that were considered as the important things to study in order to improve the effectiveness. This paper is aim to understand the aspects those occur in each dimension such as culture value, mutual perception and communication. Moreover this study is included the effect from cultural differences. This paper is provided the recommendation for the company to reduce the negative effects. This research is focus on Thai and India culture. The research methodology is used in-depth interview via open-end question. The finding is shown that even though Thailand and India are located in the same region but there are many difference aspects that show the difference culture and those effects the working performance of the company. This shows that the company should manage the cultural differences carefully in order to increase the positive and reduce the negative effect to the company.

KEY WORDS: CULTURAL DIFFERENCES / CULTURAL VALUE/ INDIAN/ THAI / EFFECT OF CULTURAL DIFFERENCES