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Browsing by Author Detlef Reis
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Showing results 1 to 6 of 6
Issue Date
Title
Author(s)
2015-01-20
Building an innovative culture in a Thai subsidiary of a multinational corporation in the retail industry: a case study of Tesco lotus.
Kamolporn Tangboriboonsuk
2015-01-20
Challenge of healthcare professionals in building a hospital brand: a case study of Nan Ah hospital.
Anuch Chantanaskul
2015-02-11
Emotional factors affecting viralrity in advertising: Three case studies of advertising agencies in Thailand.
Nuttapon Jitngamphong
2015-01-20
The adaptation of marketing practices in human resources for employer branding & talent acquisition in Thai subsidiary of multinational coffeehouse chain.
Theeradej Raktaprachit
2015-01-20
The adoption of rapid prototyping in website development in Thailand: a case study focusing on a medium-sized website development company.
Kamornrath Tangsirikit
2015-06-12
The customer perception and purchase intention in alternate fuel vehicles (LPG & CNG) conversion kit in Thailand.
Ketthip Khwanwong
