Browsing by Author Kannika Leelapanyalert

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Showing results 14 to 32 of 32 < previous 
Issue DateTitleAuthor(s)
2016-05-26E-commerce retail failures- the case of Thai groupon.Tanapon Ongsirikul
2016-05-26Exploring the decision marking process towards fitness centre of Thai female consumers aged 25 to 35 and 40 to 60.Jirah Krittayapong
2015-01-20Factors behind the brand loyalty toward lingerie products.Chananya Kamnungthum
2019-06-10Factors influencing individuals in continuance usage intention towards mobile banking in Thailand.Chayawan Poromatikul
2016-05-26Factors influencing luxury product consumption in Thai consumers.Thitaphat Thitisomboon
2016-05-26Factors influencing the usage of mobile banking.Vasinee Julamont
2015-05-08Factors that influence purchasing intention of young adults toward foreign luxury products in Thailand.Nattaporn Asvatamrat
2016-05-26Household decision-marking: an exploratory study of parent's snack buying intention and key factors that influence snack purchase for their children.Natthinun Jarasjiroj
2014-12-14Key drivers of automobile brand choice in Bangkok.Phattanun Chiemprapha
2019-06-10Key factors in purchasing intention toward fashion luxury designer brands among Thai consumers: comparison between self-gift and other-gift giving.Yasinee Chansai
2014-12-14Measuring customer-based brand equity on sportswear market in Bangkok metropolitan area.Wattanapong Ratchatasap
2016-05-26Study of how to develop client relationship in real estate agent industry.Ratanawalee Pisanporn
2016-05-26The effect of online travel review on tourists'attitude toward destination and travel intention among Thai fully independent travellers (FITs).Yanin Srathongnoi
2016-08-16The impact of celebrity endorsement toward skin care brand equity in Thailand.Napasorn Jittimitre
2016-05-26The impact of user interactions in social media on brand awareness and purchase intention-viral content.Tarawan Phusitkanchana
2016-05-26The important of client relationship marketing practices in oil and gas industry.Prangsiri Salubsee
2014-12-14The influence of hedonic and utilitarian value towards Thai luxury consumers.Vorapol Athayu
2015-06-11The influence of social media on Thai consumers online behavior.Prathana Sinthukiow
2017-05-24The understanding about sales and marketing collaboration and market orientation in hotel industry in Thailand .Yotchat Thaleerat