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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2017-01-11
The key factors that influence the buying behavior of Thai people on Instagram.
Chitaya Kaltiwanich
2017-05-24
Effect of Ambush marketing to customers' attitude towards brand in Olympic game 2016.
Metee Ploymee
2017-01-12
Purchase intention towards living in senior housing of generation Y in Thailand.
Pattranit Lapshewasittichards
2017-06-28
Factors that influence consumers on purchasing in standalone drugstore in Bangkok, Thailand.
Pattharaporn Luangkanchana
2017-06-30
Smart home concept: Drivers and barriers among Thai consumers towards the intention to use smart home.
Umaphorn Mishra
2017-01-11
The market attractiveness of music streaming application for adult users.
Sidhipong Wongbhumiwatana
2017-01-11
Factors that influence students to study electronic music at in ear beat.
Nari Chotiwong
2017-11-20
Marketing strategies to development chocolate industry in Thailand.
Thamonwan Kraisin
2017-12-18
The impact of celebrity endorsement toward household remedies brand equity in Thailand.
Palida Thongpuangthip
2017-01-11
Factors affecting purchase intention of clothing on social media stores in Thailand.
Jirabhon Sa-Nguanpuak
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APIRAT CHUCHIRDKIATSKUL
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Atitaya Ruenroeng
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Chachamon Smart
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Charathorn Wittayakool
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Consumer behaviour
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Purchasing intention
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Social media
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Bangkok
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Digital marketing
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Chinese tourists
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Customer satisfaction
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E-commerce
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