Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2035| Title: | The market attractiveness of music streaming application for adult users. |
| Authors: | Sidhipong Wongbhumiwatana |
| Keywords: | Marketing and Management Consumer behaviour Music |
| Issue Date: | 11-Jan-2017 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2016 |
| Abstract: | The purpose of this study was to understand the pattern of adult music consumption. The research will help us know the consumption pattern and the perception of this customer segment toward the music streaming application, which are the future of the music distribution. This study will help understand the music preference and consumption pattern along with the attitude toward the music application of the adult user. |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/2035 |
| Other Identifiers: | TP MM.022 2016 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.022 2016.pdf | 141.32 kB | Adobe PDF |  View/Open |
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