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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2016-05-26
Exploring the decision marking process towards fitness centre of Thai female consumers aged 25 to 35 and 40 to 60.
Jirah Krittayapong
2018-11-01
Essential factors that influence consumers to drink Asahi superdry beer in Bangkok.
Chanatip Patnachairoch
2020-11-06
Knowledge management cycle to increase customer awareness of beauty product in Thailand.
Cholchanok Tavatchainun
2018-12-17
Factors influencing food delivery service adoption in Bangkok.
Supavat Suralertrungsunname
2018-11-07
Understanding University student's decision to use ofo bike sharing services in Bangkok.
Jingwen Chen
2017-01-11
The key factors that influence the buying behavior of Thai people on Instagram.
Chitaya Kaltiwanich
2014-05-20
การศึกษาพฤติกรรมและทัศนคติการท่องเที่ยวเชิงสุขภาพของผู้สูงอายุ
สิรินญา แก้วแกมคา
2016-05-26
The effects of integrated marketing communication: the case study of three to four stars hotel.
Kattreeya Vilaskumbhee
2017-05-24
Effect of Ambush marketing to customers' attitude towards brand in Olympic game 2016.
Metee Ploymee
2020-01-21
Factors influencing brand salience for automotive brands of Thai consumers: the impact on brand preference.
Nonthanat Penprapat
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Adisa Nuamaneemongkol
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Akkarin, Thaiudom
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Akradech Chetchutithorn
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Amornwan Sakdasavidth
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Anchidtha Limsongprot
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Anupab, Pimpakorn
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Anut, Jantanalaj
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Anyaporn, Suephattanaphan
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Aorranee Jongvisan
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Subject
22
Consumer behaviour
21
Thailand
19
Purchase intention
16
Motivation
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Social media
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พฤติกรรม
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Customer satisfaction
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Online shopping
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ทัศนคติ
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Bangkok
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