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College of Management Mahidol University E-Thesis and Thematic Paper
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2020-05-08
การศึกษาความสัมพันธ์ของคุณลักษณะของอินฟลูเอ็นเซอร์กับทัศนคติ และความไว้วางใจในตราสินค้าของโพรซูเมอร์ ต่อการตัดสินใจซื้อแบรนด์เสื้อผ้าออนไลน์: กรณีศึกษาแบรนด์ Pomelo =THE STUDY OF ATTRIBUTES OF INFLUENCERS ON BRAND ATTITUDE AND BRAND TRUST ON PROSUMER’S PURCHASE INTENTION ON ONLINE CLOTH BRAND: A CASE STUDY OF POMELO.
อรัญญา เจริญกลางวาณิชย์
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อรัญญา เจริญกลางวาณิชย์
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โพรซูเมอร์
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2020