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College of Management Mahidol University E-Thesis and Thematic Paper
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2018-06-25
ปัจจัยที่ส่งผลต่อพฤติกรรมการซื้อสินค้าโดยไม่ได้วางแผนซื้อไว้ก่อนในร้านสะดวกซื้อ: กรณีศึกษาสินค้าเครื่องสำอางและสินค้าของเล่น = INFLUENCING FACTORS ON CUSTOMER’S IMPULSIVE BUYING DECISION AT CONVENIENCE STORES : CASE STUDY OF COSMETICS AND TOYS.
ณัฐยา ธีระพิบูลย์
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พฤติกรรมการซื้อ
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Date issued
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2018