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College of Management Mahidol University E-Thesis and Thematic Paper
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2015-05-28
ผลของการใช้กลยุทธ์การสื่อสารการตลาดแบบไม่มีตราสินค้า ของผลิตภัณฑ์ยาคอราแลนต่อการรับรู้ จดจำและสั่งจ่ายยาในอายุแพทย์โรคหัวใจในเขตกรุงเทพมหานคร = The effect from marketing communication strategy of unbranded coralan product toword cardiologist's perceptions recognition and prescription in Bangkok.
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