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College of Management Mahidol University E-Thesis and Thematic Paper
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Title
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2015-12-20
A study of factors that drive consumers to purchase the private label brands of 7-eleven in Thailand.
Kunnitee Jiratumtanakul
2014-05-14
EFFECTIVENESS OF PREMIUM PROMOTION FOR DRINKS FROM DRINK DISPENSER AT 7-ELEVEN
PAWADEE NITIKORNBOONMA
2015-03-03
A study of behavior and customer perceptions in leading convenience store.
Chayanan Sakornsakolpat
2018-12-20
การรับรู้ภาพลักษณ์ตราสินค้าของเครื่องสำอางในร้านสะดวกซื้อ เซเว่น อีเลฟเว่น (7-Eleven) =BRAND IMAGE PERCEPTION OF COSMETICS IN SEVEN ELEVEN (7-ELEVEN).
จรรจิรา บุญประดิษฐ
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Chayanan Sakornsakolpat
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Kunnitee Jiratumtanakul
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PAWADEE NITIKORNBOONMA
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จรรจิรา บุญประดิษฐ
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Marketing and Management
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Bangkok
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Convenience store
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Private label brand
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ภาพลักษณ์ตราสินค้า
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