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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2018-11-01
Factors affecting toward customers' purchase intention of spare part's own brand in Thai industry.
Tuangporn Kobkulsuwan
2015-01-20
Factors behind the brand loyalty toward lingerie products.
Chananya Kamnungthum
2014-12-14
Key drivers of automobile brand choice in Bangkok.
Phattanun Chiemprapha
2015-01-20
Challenge of healthcare professionals in building a hospital brand: a case study of Nan Ah hospital.
Anuch Chantanaskul
2016-08-16
The impact of celebrity endorsement toward skin care brand equity in Thailand.
Napasorn Jittimitre
2019-10-09
กลยุทธ์การจัดการกลุ่มผลิตภัณฑ์ (Product Portfolio Management: PPM) กรณีศึกษาของสินค้าแฟชั่น ที่มีตราสินค้า (Brand) และวางขายในร้านมัลติแบรนด์ (Multi-brand Store) =PRODUCT PORTFOLIO MANAGEMENT (PPM): CASE STUDY OF FASHION GOODS THAT HAS A BRAND AND SALES IN MULTI-BRAND STORE.
พรลภัส ตั้งสุพพัตกุล
2015-01-20
Factors behind the brand loyalty toward lingerie products.
Chananya Kamnungthum
2016-03-23
Evaluation of rebranding strategy : a case of hicee
Anthika Akarathanapirom
2014-12-14
Consumer's attitude toward purchasing luxury brand product and purchase intention.
Preeyanan Rueangwarawat
2015-05-08
The factor influencing European car purchase for Thai consumers.
Chanin Chinkachorn
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Author
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Anthika Akarathanapirom
1
Anuch Chantanaskul
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Chananya Kamnungthum
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Chananya Kamnungthum
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Chanin Chinkachorn
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Napasorn Jittimitre
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Phattanun Chiemprapha
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Pornphimon Taeweeraphichai
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Preeyanan Rueangwarawat
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5
Marketing and Management
4
Entrepreneurship Management
3
Price
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Bangkok
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Loyalty
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Product
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Automobile
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2014
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