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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2019-02-18
Key factors that influence consumer behavior in Thai online fashion stores.
Nampeth Ginda
2016-05-26
Premiumization for commodity product: Value creation for packaged jasmine rice.
Sukiet Kittitammachote
2015-05-07
An investigation of branding and product development toward one tambon one product (OTOP) in Thailand.
Jiranuch Chooncharoen
2019-11-19
Marketing plan for recreational activity.
Pannarat Sanyajirasiti
2015-03-03
Customer perception about branding and purchase intention a study of smartphone purchasing in Thailand
Kanitta Chartpong
2020-12-16
ONLINE MARKETING STRATEGIES & OLDER POPULATION.
KRICHAYA CHAROENPIRIYAVES
2021-05-07
A Study of Competitiveness of AP Frenchies in Bogotá Market
Thanika, Thongsunti
2021-01-15
A study of the importance of branding and digital marketing to South African msmes.
Hans Audric Estialbo
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Author
1
Hans Audric Estialbo
1
Jiranuch Chooncharoen
1
Kanitta Chartpong
1
KRICHAYA CHAROENPIRIYAVES
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Nampeth Ginda
1
Pannarat Sanyajirasiti
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Sukiet Kittitammachote
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Thanika, Thongsunti
Subject
3
Digital marketing
3
General Management
2
Social media
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Thailand
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aging population
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Consumer behaviour
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Content marketing
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Customer behavior
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Customer perception
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Entrepreneurship Management
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