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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2021-09-12
FACTOR THAT INFLUENCES MAKING DECISION TO BUY A LUXURY USED CARS INSTEAD OF A BRAND NEW IN THAILAND
Kittinan, Pongjitpak
2021-09-12
EXPLORING WHY THAI PEOPLE DECIDED TO WATCH NETFLIX ORIGINAL
Akkarin Thaiudom
2021-12-18
BNK48: EFFECT OF THE FANS DURING COVID-19
Karn Komalamisra
2023
ITALIAN GELATO IN THAILAND: SUCCESS STORIES AND FACTORS INFLUENCING CONSUMERS TO PURCHASE ARTISANAL GELATO
Edoardo Roveda
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Akkarin, Thaiudom
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Edoardo Roveda, Roveda
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Karn, Komalamisra
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Kittinan, Pongjitpak
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Marketing and Management
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Atmospherics
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BNK48
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Brand Credibility
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Consumer Decision Style
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Decision-Making
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Entertainment Business
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Entrepreneurship
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Date issued
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2021
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2023
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