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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
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2021-09-11
HOW SOCIAL MEDIA EFFECT TO CUSTOMER PURCHASING DECISION IN SKINCARE PRODUCT.
Papawadee, Suvarnnabha
2021-03-17
Recurring dilemmas and complications with influencer marketing campaigns and ways to prevent them.
Ricardo Brueschke
2566
การศึกษาอิทธิพลของผู้ที่มีชื่อเสียง (Influencer) ที่ส่งผลต่อความตั้งใจซื้อผลิตภัณฑ์ เครื่องสำอางประเภทสกินแคร์สำหรับผิวหน้าและผิวกาย ในประเทศไทย
ทิพฤทธิ์ ศิริ
2023
A STUDY OF INFLUENCER MARKETING IMPACTING PURCHASE INTENTION OF CONSUMERS IN THE FASHION INDUSTRY.
Dararat Pattavet
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Dararat, Pattavet
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Papawadee, Suvarnnabha
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Ricardo Brueschke
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ทิพฤทธิ์, ศิริ
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Purchase Intention
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Entrepreneurship Management
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Fashion Industry
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Marketing and Management
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Product Placement
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Skincare
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Social Media
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2021 - 2099
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