Recurring dilemmas and complications with influencer marketing campaigns and ways to prevent them.

Abstract

The main objective of this research is to find common problems and complications in Influencer Marketing Campaigns, to analyse them and find proper solutions and recommendations to those problems that can help to improve the efficiency of Influencer Marketing campaigns in specifically the Beauty industry of Thailand. By educating Influencers and Marketers on those common issues and their solutions the outcome of future product placements between them should be improved.