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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2021-09-11
HOW SOCIAL MEDIA EFFECT TO CUSTOMER PURCHASING DECISION IN SKINCARE PRODUCT.
Papawadee, Suvarnnabha
2022-04-30
AN EXPLORATORY STUDY OF VIRTUAL INFLUENCERS IN THAILAND
Sangduean, Mingkwan
2023
The factors influencing customer purchase intention through affiliate links on social media in Thailand
Suchanart Uransathian
2023
FACTORS INFLUENCING THAI GEN Z CONSUMER PERCEPTION TOWARDS ADOPTING ONLINE SHOPPING ON SOCIAL MEDIA PLATFORMS
Tanakorn Varanyawatana
2566
แผนพัฒนาธุรกิจเอเจนซี่โฆษณาออนไลน์สาหรับกลุ่มธุรกิจสินค้าแฟชั่น
ศรีสุดา เกยงค์
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Papawadee, Suvarnnabha
1
Sangduean, Mingkwan
1
Suchanart, Uransathian
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ศรีสุดา, เกยงค์
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Marketing and Management
2
Purchase Intention
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Affiliate Marketing
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Consumer Attitude
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Digital Marketing Agency
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Gen Z
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Influencer Marketing
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Marketing
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Online Shopping
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2021 - 2099
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