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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2021-09-11
FACTORS INFLUENCING THE SUCCESS OF GENERATION Y ON SMALL TO MEDIUM FAMILY BUSINESS INHERITANCE IN THAILAND
Pornprawee, Prasittimee
2020-11-06
A study of the key decision criteria of gen Y job applicants choosing an online advertising company.
Nattagarn Attaphaiboon
2014-07-29
Attitude of "Y generation" woman regarding buying brand counterfeit products in Thailand.
Pornphimon Taeweeraphichai
2021-09-12
THE STUDY OF CROSS GENERATION MANAGEMENT: CASE STUDY OF A PRIVATE COMPANY
Pornpawee, Narksit
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Author
1
Nattagarn Attaphaiboon
1
Pornpawee, Narksit
1
Pornphimon Taeweeraphichai
1
Pornprawee, Prasittimee
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Baby Boomers
1
Brand
1
Cross Generations
1
Family Business
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Generation X
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Job Motivation
1
Need satisfaction
1
Purchase
1
Success Factors
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2021
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2014
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2020
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