A study of the key decision criteria of gen Y job applicants choosing an online advertising company.

Abstract

The purpose of this quantitative thematic research is to identify the importance of the key decision criteria of gen y job applicants for choosing an online advertising company that affects employees in job performances, as well as their rewards and career growth. The research result of this case study is derived from 100 respondents who are working in an online advertising industry, vary by a difference of companies and departments in specific roles. Quantitative research methodology was applied in this research by using a questionnaire survey to collect data from people who are working in an online advertising industry. The survey has been sent to the targeted group via Social media and Google Form.