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College of Management Mahidol University E-Thesis and Thematic Paper
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2016-05-26
Customer relationship marketing of Thai SMEs in product, service and distributing industry.
Jariya Saesoo
2016-05-26
Key factors influencing customer loyalty toward mobile retail application.
Tad Hatchaleelaha
2016-05-26
Client relationship marketing practices: a case of petroleum industry in Thailand.
Prapatsorn Supanant
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Author
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Jariya Saesoo
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Prapatsorn Supanant
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Tad Hatchaleelaha
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E-Loyalty
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Mobile retail application
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Relationship marketing
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Thai SMEs
