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Title: Key factors influencing customer loyalty toward mobile retail application.
Authors: Tad Hatchaleelaha
Keywords: Entrepreneurship Management
Customer relationship
Mobile retail application
Issue Date: 26-May-2016
Publisher: มหาวิทยาลัยมหิดล
Citation: 2015
Abstract: The purpose of this research is to examine previous literatures which focus on loyalty in Business to Consumer (B2C) of mobile retail application. The working process includes three primary phases: selecting and focusing phase, analyzing phase, and concluding and outcome-converging phase, which enhance the fulfillment of analysis and the accumulation of knowledge in the domain of B2C loyalty researches
Other Identifiers: TP EM.059 2015
Appears in Collections:Thematic Paper

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