HOW CAN SALES PERSON COPE WITH STRESS AND KEEP CALM WHILE FACING ABSURD CUSTOMER.

Abstract

Sales persons are only group of people in every organization that generate the revenue for the whole organization. With the responsibility of meeting the sales target and dealing with customer as well as people inside organization as well, sales persons are burden with stress of their responsibility. This research paper will show the stress coping method that sales person in two groups; B2B (Industrial Product and Equipment) and B2C (Condominium) business type use with the method to control themselves when facing with absurd customer. This research paper is adapting the theory of Stress and General Adaptation Syndrome and Emotional Intelligence to create an interview questions with analysis that relate to most stressful situation and how each sales person coping with their stress. The finding of this research paper is difference methods of stress coping and self-control between sales persons of two business groups as well as gender. KEY WORSD: SALES PERSONS / STRESS / COPING METHOD / CUSTOMER