DISCOUNTED CASH FLOW VALUATION OF KCE ELECTRONICS PUBLIC COMPANY LIMITED

Abstract

This thematic paper implements the principle of discounted cash flow valuation mythology in order to evaluate the intrinsic value of KCE Electronics Public Company Limited’s share price. The valuation result, fair value of KCE’s share price, is significantly reflected from the fundamental factors of the company, mostly on competitive advantages and risk of the company. Furthermore, analysis on the overall relevant market information, macroeconomic and industry, is an essential determinant. Typically, the derived result of KCE’s fair value is incorporated with these all stated components. As a result, the fair value of KCE’s was lower than market value on October 27, 2014. Thus, the stock is “undervalue”. KEY WORDS: discounted cash flow, valuation, intrinsic value, undervalue