Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/1145| Title: | A study of successful online clothing businesses. |
| Authors: | Pajee Deeman |
| Keywords: | Marketing Management Online business |
| Issue Date: | 7-May-2015 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2014 |
| Abstract: | This paper will discuss about how online clothing business can be successful. What did they use to maintain their business in long term. The research focuses on successful online clothing shops in the market presently. Data was gathering through in-depth interview approach based on e-business strategies framework. Three shop owners were selected by meeting criteria that had set. The qualitative information was analysed through content analysis. There are 5 main strategies show in result analysis which are: E-STP, ADOF Model, Marketing mix, ECRM, and EWOM. Also, there are some other techniques found out from interviewed session. KEY WORDS: Online business strategy/ Successful online business/ Online cloth shop/ E-Strategy |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/1145 |
| Other Identifiers: | TP MM.063 2014 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.063 2014.pdf | 713.68 kB | Adobe PDF |  View/Open |
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