The story behind the motor expo's president.

Abstract

Due to the trend of starting new business on both SME and large enterprise, most people have to face a problem that lead them to close their businesses. Some of them struggle to survive but in the end, they can’t go last long. Only a few success in this fierce competition. The purpose of this paper is to find out how Mr. Kwanchai Prapatpong becomes a success entrepreneur, how can he survive in the market and what the story behind his success is. If I can find this answer, it can help me to be able to compete with others and finally become a success entrepreneur. In-depth personal interview will be used to get the information alongside with the interview questionnaire. Both sound and video recorders will be used as a research tool to gather all details from Mr. Kwanchai in order to make sure that all useful information is collected. There are many key success factors for the success of Mr. Kwanchai. In this paper, it will show all details of that factors one by one. KEY WORDS: Key Success Factor, HRM, Leadership, Crisis