The factors that influence customers to make decision on using tore bus services for Mungnung tour.

Abstract

Tourist bus is one mean of transportation that offers as one of the cheapest and affordable ways for passengers to travel, in both long and short distance, in a big group. This paper will discuss about a type of a common transportation business which is a tour bus based in the southern part of Thailand. The paper has taken the samples of customers from Rich and best travel co.,ltd and this company is also known as Mungkung tour. As time passes and more competition have appeared, also customers have more knowledge and experience on the products. There are many factors that can influence the customer’s decision on choosing to use the bus service. This paper was aim to identify the factors that customers are concern about and did the factor analysis. The result of this research has shown which factors would be the factor that customer are concerning the most before making decision, to use the service. KEYWORDS: Tour bus / Influence factor / Mungkung tour