Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/1262Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Peter De Maeyer | - |
| dc.contributor.author | Thanapas Asavasiriroje | - |
| dc.date.accessioned | 2021-03-23T08:33:44Z | - |
| dc.date.available | 2021-03-23T08:33:44Z | - |
| dc.date.issued | 2015-06-11 | - |
| dc.identifier | TP GM.034 2014 | - |
| dc.identifier.citation | 2014 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/1262 | - |
| dc.description.abstract | With the rapid development of network technology, electronic commerce and e-marketing had been formed and developed gradually. The number of internet users was increasing in Thailand that gaining attention from study today and shoppers have realized the benefits of online purchasing over purchasing from traditional shopping. This research is aim to study the factor that influencing customer satisfaction when buy clothing online. Several factors such as usefulness, ease of use, privacy, reliability, attitude that influence customer’s buying intention were analyzed. This study use qualitative method to find out what influence factor are effect customer satisfaction when buy online that lead to online purchase intentions for all online purchasers. KEY WORDS: Shopping Online/ Clothing/ Attitude/ Customer Satisfaction/ | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | General Management | - |
| dc.subject | Customer satisfaction | - |
| dc.subject | Clothing | - |
| dc.title | Factor influencing customer satisfaction when buy clothing online. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP GM.034 2014.pdf | 5.75 MB | Adobe PDF |  View/Open |
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