Factor influencing customer satisfaction when buy clothing online.

Abstract

With the rapid development of network technology, electronic commerce and e-marketing had been formed and developed gradually. The number of internet users was increasing in Thailand that gaining attention from study today and shoppers have realized the benefits of online purchasing over purchasing from traditional shopping. This research is aim to study the factor that influencing customer satisfaction when buy clothing online. Several factors such as usefulness, ease of use, privacy, reliability, attitude that influence customer’s buying intention were analyzed. This study use qualitative method to find out what influence factor are effect customer satisfaction when buy online that lead to online purchase intentions for all online purchasers. KEY WORDS: Shopping Online/ Clothing/ Attitude/ Customer Satisfaction/