Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/1315Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Randall Shannon | - |
| dc.contributor.author | Wawinee Obnuan | - |
| dc.date.accessioned | 2021-03-23T08:34:30Z | - |
| dc.date.available | 2021-03-23T08:34:30Z | - |
| dc.date.issued | 2015-08-25 | - |
| dc.identifier | TP MM.002 2015 | - |
| dc.identifier.citation | 2015 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/1315 | - |
| dc.description.abstract | Due to high competitive market in Tourism Industry and especially for Online Travel Agencies (OTAs) in Thailand. Online Travel Agencies in Thailand are more concern about customer’s decision making to purchase hotel from online website. Therefore, the purpose of this study is to understand the key success factors that influence customer to make decision to purchase hotel via Online Travel Agencies. The study will focus on factors that make company successful and factor of customer satisfy to purchase hotel via Online Travel Agency and relevant factor (Price, Promotion, Marketing, Reliable, Etc.) that impact to customer’s decision making. | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | Marketing and Management | - |
| dc.subject | Thailand | - |
| dc.subject | Online Travel agency | - |
| dc.title | Key success factors for online travel agencies in Thailand. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.002 2015.pdf | 4.1 MB | Adobe PDF |  View/Open |
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