Key success factors for online travel agencies in Thailand.

Abstract

Due to high competitive market in Tourism Industry and especially for Online Travel Agencies (OTAs) in Thailand. Online Travel Agencies in Thailand are more concern about customer’s decision making to purchase hotel from online website. Therefore, the purpose of this study is to understand the key success factors that influence customer to make decision to purchase hotel via Online Travel Agencies. The study will focus on factors that make company successful and factor of customer satisfy to purchase hotel via Online Travel Agency and relevant factor (Price, Promotion, Marketing, Reliable, Etc.) that impact to customer’s decision making.