Attitude of graduated generation-Y students towards a careen in banking industry.

Abstract

This study aims to highlight the importance factors that influence the attitudes of graduated Generation-Y students towards career in banking industry. The study also wants to study whether the difference in demographic aspects create any difference perspectives in attitudes towards banking career. In-depth interview is the primary information collection instrument in this research. The 12 respondents were varied in educational background, graduated universities and field of studies in Master degree. Majority of the respondents was interested in working in banks if it is reputable. The most focusing point of these selected graduated Generation Y students was the brand image or the reputation of the organization. None of the respondents want to work in government banks although they are well-known and offer job security. Although, the majority of the respondents was interested in working in banks but there are also negative attitude factors appear during the interview session.