Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/1368| Title: | Key success factors in running animation business in Thailand. |
| Authors: | Sujeeporn Wongwaiwanit |
| Keywords: | Entrepreneurship Management Animation Creative Key success |
| Issue Date: | 6-Oct-2015 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2015 |
| Abstract: | The research used a qualitative approach. Data was collected with tape recorded. The interview was conducted from 8 respondents who are running animation business or involve in animation business. The study revealed that creativity is the most important key success factors in running animation business. Follow by innovation management, practical skill of entrepreneur and business knowledge; including sale, marketing, and accounting-finance. KEY WORDS: Animation Business, Creative Industry, Key success factor, Entrepreneur |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/1368 |
| Other Identifiers: | TP EM.008 2015 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP EM.008 2015.pdf | 7.23 MB | Adobe PDF |  View/Open |
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