The factors influencing the prosperity of Thai music industry.

Abstract

The global music industry is heading toward an upward trend. However, in Thailand there are lack of information and research conducted on the industry. This study aims to explore the mechanism of Thai music industry and factors that have positive impacts on Thai music industry and drive it to success. There are four main factors in this study: development of basic infrastructure, development of educational system and human resources, create society and networking, and subsidize and finance. The in-depth interviews qualitative research method was chosen to gain insight information and deeper understanding of the industry. In order to gain broader ideas and information from the interviews, candidates were chosen from various field of the industry with various number of year experience in the industry. Analysis of collected data were perform to come up with effective policies implications.

KEY WORDS: Thai music industry/ Music factors/ Prosperity of music industry