The key factors that influence the accommodation buying behaviour of foreign backpackers for hostels in Thailand.

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1438

Full metadata record

DC Field	Value	Language
eperson.contributor.advisor	Roy Kouwenberg	-
dc.contributor.author	Chada Srichuchart	-
dc.date.accessioned	2021-03-23T08:36:44Z	-
dc.date.available	2021-03-23T08:36:44Z	-
dc.date.issued	2015-12-20	-
dc.identifier	TP MM.017 2015	-
dc.identifier.citation	2015	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/1438	-
dc.description.abstract	The findings of this research show that the most important factors that the foreign backpackers consider when making a decision to buy hostel accommodation are that the hostel must provide internet service and the cleanliness of the bedroom and bathroom. The price is a secondary factor that they consider, and they also consider paying a higher price if it provides a trade–off to having a good location. In terms of gender, there are only some variables that are significantly different between male and female backpackers, but most of the factors are not statistically different between age groups. KEY WORDS: Accommodation/ Hostel/ Foreign Backpackers/ Buying Behavior	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	Marketing and Management	-
dc.subject	Hostel	-
dc.subject	Accommodation	-
dc.subject	Buying behaviour	-
dc.title	The key factors that influence the accommodation buying behaviour of foreign backpackers for hostels in Thailand.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

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