Physiognomy: appearance reading in human resource management.

Abstract

Managing human resources within the company is one of the biggest challenge in every organization, especially small businesses. Physiognomy, or appearance reading is a knowledge known as a tool for studying people for thousands of years. Therefore, the purpose of this research is to discover the significant of implementing physiognomy in the organization, and introducing physiognomy as one of the tools of human resource management. The research uses the qualitative approach for data gathering, focusing on an in-depth interview with each of the respondent. The respondents for the research consists of 15 individuals, differentiated by the experiences and knowledge in physiognomy The study indicated that ‘honesty’ is the most concerned HRM issue, and is the competency that is the most difficult to define with existing HRM tools. In addition, the new generation of business owners are positively interested in acquiring physiognomy knowledge to help improve the issues in managing human resource in their organization.