Investigating corporate culture in a dental clinic: Case study.

Abstract

In Bangkok, dental clinics are ubiquitous with high competition in many areas. It is quite difficult for new entries to survive in the market. However, there is an interesting dental clinic opened in Asoke area and has more than 2,000 patients within the first year of opening. The number of employees in this dental clinic is only 20. The purpose of the study is to investing the corporate culture of this dental clinic. The result of this study show that this dental clinic has “Involvement type” corporate culture. This is another example of case study about corporate culture and corporate characteristics that motive employees and ultimately help organisations maximise its performances. The case study may motivate entrepreneurs to set up the proper corporate culture and help the company to be more sustainable.