Consumer behavior towards E-ticketing and traditional method.

Abstract

ABSTRACT The purpose of this study aims to study about the consumers’ behaviors and influential factors regarding the satisfaction in purchasing online tickets through Internet or Mobile Application. This research is conducted by using the quantitative research method. The questionnaires are distributed to consumers who live in Bangkok and usually go to the theater for watching movie the data is collected from 85 respondents and researcher also shows the result that explains why people change their behavior and make decision to purchase a movie ticket via the Internet and Mobile Application. This study revealed that the most of customers are concern about time and information but customers did not concern about price of ticket and personal information. So this paper can use for a company to improve their system for develop their promotion, security and information of their customers.