Sustainable leadership: honeybee practices in health shoes enterprise in Thailand.

Abstract

This thematic paper adopts Avery and Bergsteiner’s 23 sustainable leadership practices as a framework to examine the leadership practices of small enterprise; health shoe company in Thailand. Nowadays, business sustainability becomes more significant in academic term and in real practice. This health shoe company produces and distributes women health shoes in Thailand, some export to Indonesia market. It has been operating for over 25 years and established a strong relationship with customers and stakeholders. However, this company faces with external factors and changes according to economic situations. The company maintains strong position in the market with sustainable strategy. This paper focuses and analyses, identifies, and evaluate according to Honeybee leadership of which factors should be practices the company should be improved and which one is already practicing well. This research supplemented case study data with participants and reference to published about the company.