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https://archive.cm.mahidol.ac.th/handle/123456789/1800| Title: | Implementing autonomous vehicle in Thailand: consumer perception. |
| Authors: | Pattarawit Jansuparerg |
| Keywords: | Marketing and Management Thailand Consumer perception Autonomous Vehicle |
| Issue Date: | 23-Aug-2016 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2016 |
| Abstract: | Autonomous vehicle is now being developed which we can foresee that the technology will change human lifestyle of individual transportation in the future. Considering about implementing this technology in Thailand, exploring and understanding Thai consumer would be an essential for success developing the technolgy for Thai user. From the study conducting by focus group, Thai drivers percieve that there are many factors involving for driving on Thai traffic which might cause from driver or road conditions. Also, Thai drivers can perceive benefits of the technology meanwhile many concerns factors need to be solved and communicated to consumer in order to gain acceptance level. KEY WORDS: Autonomous Vehicle / Self driving car / Driverless car / Consumer perception / Thai Driver / Thai Traffic |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/1800 |
| Other Identifiers: | TP MM.001 2016 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.001 2016.pdf | 1.23 MB | Adobe PDF |  View/Open |
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