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Title: Consumers perception on generic drugs in Bangkok , Thailand.
Authors: Natt Tanpradit
Keywords: Marketing and Management
Consumer perception
Value and Risk
Issue Date: 23-Aug-2016
Publisher: มหาวิทยาลัยมหิดล
Citation: 2016
Abstract: The use of the generic drug in Thailand is increasing each year continually in both drugstore and hospital channel. The primary factor is restricted in the budget. Perceptions of the generic product in Thailand are not yet measured. This research aim to explore consumer’ perception in the generic drug in quality, price, value, and risk in compare with the original brand. The research uses the qualitative method to gather and analysis information for the consumer in Bangkok, Thailand. The questionnaire explored in consumer behavior, understanding in the definition of a generic drug, the perception of quality, price, value and risk and demographic data. 135 consumers surveyed by online questionnaire. Most of the participants do not understand the definition of generic drug. The respondents confused generic drug and household drug. Doctor and pharmacy are that sources of information that people trust. Most respondents perceived that generic drug had lower in price and same in quality, value, and risk. On the other hand, incorrect group, respondents’ perception that generic drug has lower in price, quality, higher and same in risk with higher in value. In summary, knowledge and perception of the generic drug may be lacking among consumer. Development of consumer education on generics by healthcare providers and government would support people’ health KEY WORDS: Generic Drug, Perception, Quality, Price, Value and Risk
Other Identifiers: TP MM.004 2016
Appears in Collections:Thematic Paper

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