A case study on humanized organization and corporate sustainability.

Abstract

The purpose of this research is to understand how business with ethics can extend company sustainably and to explore the implementation of business with ethics of Lion Corporation (Thailand) Ltd., that will be analyzed through the systemic relationship between values, experience, beliefs and world-view (Chippendale, P., 2010) and the Four Sublime States (Tuffley, D., 2012). The research methodology is used both in-depth interview and the result of questionnaires that officially conducted by Lion Corporation (Thailand) Ltd. to support this research output. Findings from this research shows that the company realized the importance of “crafting good people” by starting from internal party, then share the values to external parties with belief that good people is the foundation of good things.