Reorganize small family business for sustainable growth: case study of two Thai's SMEs performance.

Abstract

This paper aims to examine two Thai’s small SMEs business practices with twenty-three practices of sustainable leadership developed from Avery and Bergsteiner’s framework. Business sustainable is the key business practices which create a sustainable growth and enhance a business survival rate to SMEs in modern business environment. The primary information will obtain by using qualitative interview method. Top management of two sample companies will be examined and observed there business firm in depth. As the result, Avery and Bergsteiner’s principles were grouped into six categories to conclude the analysis that consisted of Long-term perspective, Staff development, Organization culture, Innovation, Social responsibility and Ethical behavior. The usefulness of this paper was represented in contrast of result between both business firms. Reader will obtain great practical sustainable business practices example as business guideline and precaution from example of unsuccessful business sustainable implementation.