Motivation and satisfaction at a retail company: a case study in Thailand.

Abstract

The purpose of this research is to explore what are the factors that motivate and satisfy the employees at a retail company in Thailand? The qualitative research methodology is applied with 10 respondents who are 4 managers and 6 employees. The focus interviewees were set in a marketing department in a retail company in Thailand. The results reveal that there are many factors that affect motivation and job satisfaction of managers and employees in a retail company in Thailand. Money is a significant hygiene factors as an extrinsic motivator towards motivational and job satisfaction of employees. In contrast, the factor that managers are concerned is the Achievement due to they tend to focus more on intrinsic values as a motivator rather than hygiene factors as an extrinsic value. KEY WORDS: Motivation/ Job Satisfaction/ Motivator factors/ Hygiene factors/Money