Exploring the marketing mix and service factors that influence Thai consumers' purchasing at cafe amazon in Thailand.

Abstract

As a PTT employee who engages with company, researcher would like to be successful and move forward together with the company. The aim of this Thematic paper is to explore Marketing mix and Service factors that influence Thai consumers’ purchasing at Café Amazon in Thailand and also propose recommendation PTT. A survey was distributed. Hypothesis were tested by descriptive analysis, correlation and regression analysis of data collected from 238 respondents. The returned survey illustrated that price of Café Amazon is considered as the most important factor among five factors, followed by product, place and service, respectively. Marketers of PTT Public Company Limited would be suggested with regards to the results in three aspects which were provided in the last chapter.