The study of push and pull motivation factors of Chinese tourists coming to Bangkok, Thailand.

Abstract

he purpose of this study is to investigate push and pull motivation factors that influence Chinese tourists coming to Bangkok, Thailand due to the rapid growth of Chinese outbound tourism market, and it is also to analyze the relationships among the push and pull motivation factors. The researcher would like to know the key factors that motivate the tourists’ decision to visit Bangkok, Thailand. This research uses quantitative method with total of 80 respondents by using paper-based questionnaires and conducts the survey at Suvarnabhumi International Airport. The finding of this research can be concluded that both push and pull motivation factors have an influence toward their decisions. However, push motivation factors contribute lower motivation level than pull motivation factors to the decision making of Chinese tourists in visiting Bangkok. The results of this research would help promote travel industry by attracting more Chinese tourists in coming to Bangkok, Thailand. KEY WORDS: Push Motivation / Pull Motivation / Chinese / Tourist / Bangkok