Please use this identifier to cite or link to this item:
Title: The analysis of factors influencing tourists choosing a resort in Chiang Rai, Thailand.
Authors: Sorawis Selananda
Keywords: Marketing and Management
Chiang Rai
Issue Date: 18-Apr-2016
Publisher: มหาวิทยาลัยมหิดล
Citation: 2015
Abstract: The purpose of this research is to examine what factors may influence tourists to choosing a resort in Chiang Rai, Thailand and understanding the tourists behaviour in Thailand. In this paper, researcher focused on the information from tourists who have intention to travel in Chiang Rai, Thailand. This paper based multiple linear regression analysis as tools for investigate all of the hypothesised. The results shown two main factors those have relationship with tourists influencing. That is geography and design. The results can be helpful to resort owners, landowner and investor for plan and adapt their resort for influence tourists. KEY WORDS: Factors, Resort, Chiang Rai, influencing, tourists, motivation
Other Identifiers: TP MM.030 2015
Appears in Collections:Thematic Paper

Files in This Item:
File Description SizeFormat 
TP MM.030 2015.pdf1.48 MBAdobe PDFThumbnail

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.