Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2019| Title: | The analysis of factors influencing tourists choosing a resort in Chiang Rai, Thailand. |
| Authors: | Sorawis Selananda |
| Keywords: | Marketing and Management Factors Thailand Resort Chiang Rai Tourists |
| Issue Date: | 18-Apr-2016 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2015 |
| Abstract: | The purpose of this research is to examine what factors may influence tourists to choosing a resort in Chiang Rai, Thailand and understanding the tourists behaviour in Thailand. In this paper, researcher focused on the information from tourists who have intention to travel in Chiang Rai, Thailand. This paper based multiple linear regression analysis as tools for investigate all of the hypothesised. The results shown two main factors those have relationship with tourists influencing. That is geography and design. The results can be helpful to resort owners, landowner and investor for plan and adapt their resort for influence tourists. KEY WORDS: Factors, Resort, Chiang Rai, influencing, tourists, motivation |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/2019 |
| Other Identifiers: | TP MM.030 2015 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.030 2015.pdf | 1.48 MB | Adobe PDF |  View/Open |
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