The study of cat owner's interest in cat hospital and factors influence decision toward animal hospital.

Abstract

The number of cats is more than 19% out of all companion animals in Thailand and expected to increase in the future. Feline stress condition becomes a major issue from restraining. Therefore, a cat is considered to get an appropriate care. However, there is no cat hospital in Thailand. The researcher interest in investigating a demographic of the cat owner, including the interest of the cat hospital and influence factors affect to the customer decision of choosing the animal hospital. The respondents are randomly demographic characteristic and selected in both public hospital and private hospital all 300 cat owners. The quantitative is considered using in the study. As a result, most of respondents are interested in cat hospital. In addition, there are the positive correlations between factors, inpatient management, quality, price, location, brand, environment, specialist, and veterinary-assistant, and customer decision of choosing animal hospital. KEY WORDS: Health Marketing / Customer’s Decision Making / Cat Owner, Marketing Influence / Cat Hospital / Feline Specialist.