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Title: Characteristic of it outsources towards clients' perception and satisfaction.
Authors: Jarupatra Na Ubon
Keywords: Marketing and Management
Customer satisfaction
IT outsources
Issue Date: 24-May-2017
Publisher: มหาวิทยาลัยมหิดล
Citation: 2017
Abstract: The purpose of this thematic paper is to know and better understand of the characteristic IT outsources that the user in various company expect from them. By study employee who has experience to get a service of outsources. To explore how they think and feel with IT staff behavior through their experiences that they used to be. The research also aims to get more a depth understanding and would like to know the example of situation, which show the behavior and characteristic IT staff that the user is not satisfy or impressed towards IT service. It is a useful for IT outsources business to improve their service performance and ability to compete with offshored IT in international market. The result of data studied from individual interview of the sample of 25 respondents who came from different companies in Bangkok. While, the research and the other resources were limited by time, therefore this research was collected the sample size which appropriate with scope exploration. On the other hand, the information was collected demonstrate that various characteristic IT staff also support to build the trust for the user. The trust in the user’s mind is the most important factor to build service satisfaction. After the user feel satisfy and perceive professional service. Then they perceive the benefit of IT outsource that it is much more convenient and support the user than in the past.
Other Identifiers: TP MM.006 2017
Appears in Collections:Thematic Paper

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