Factors that impact purchase intention of automatic rollers shutter.

Abstract

This research will explore the factors that impact to purchase intention of automatic roller shutters. It helps company get to know behavior of consumer and will be benefit to explore opportunities in end consumer. Qualitative research methodology was applied in this research by collecting data via online survey. Total respondents are 121. The results show that durability is only one factor that impact to purchase intention. Roller shutters company have to focus on durability of roller shutter by using high quality of material. In addition, company should have promotion in term of warranty to serve customer needs. Marketing strategy of automatic roller shutter should deliver key message to customer in term of durability of product, long term use and less maintenance. It will positive effect to promote autonomic roller shutter to thai customer. Construction material that have characteristic same with autonomic roller shutter like automatic window, innovative product at home may use result from this research to promote their product to business.