Factors that influence Thai gen y's debits and savings.

Abstract

The purpose of this study was to test the hypotheses of the factors that influence Thai Gen Y’s debts and savings. The factors were the characteristic of Thai Gen Y, the pursuing of the identity in the society and the demand effect from social networks. The hypotheses were tested by deeply analysis of data collected from 10 Thais Gen Y in Bangkok city, Thailand. The result of this study showed the facts and the insight of Thai Gen Y on their spending and saving behaviours which benefits to the government and financial private sectors that can provide the effective campaign for Thai Gen Y to spend wisely and save more for the future.